What Is The Purpose Of Horizontal Communication. The purpose of the communication can be summed up into the following. Keith Davis has classified grapevine into 4 types.
Also termed as Lateral Communication this type of communication happens between heads of the Department who are in decision making capacities. Downward communication mainly aims at providing subordinates with the goals policies and procedures of the company along with the instructions orders and directions of the superior. The purposes of horizontal communication are.
Objectives and Purpose of Downward Communication.
Horizontal communications widely used to establish effective communication between and among various departments of an organization. The following points highlight the importance of horizontal communication. Essentially it allows management to control. The grapevine communication is usually horizontal in nature.